Why the Age of a Business Matters
You’ve heard it before: “We’ve been in business since blah blah blah.” It’s what so many companies boast to their prospective customers. It’s worn as a badge of honor, and it should be. Why? Because it’s exceedingly difficult to stay in business. Roughly half of small businesses close their doors within five years, according to the Small Business Administration Office of Advocacy. Only about one in three make it to ten years. The longer a business stays open, the prouder it usually is about its tenure. It’s a…









