There are many types of salespeople and manufacturer’s representatives out there selling many different types of products. Why does the word “salesperson” make people cringe at the thought of being confronted by them on the phone or in person? Because so many are rude, arrogant, pushy, in-your-face and offensive. There is nothing worse than saying NO to one of these individuals and they keep pushing and even talking over you! Potential customers aren’t rejecting the product as much as they are rejecting the aggressive salesperson.
Having been in and out of sales all my life, starting with selling fundraiser items for school and tickets for pancake breakfasts, and also having my own successful sales business for 28 years, I have learned that the most important product you are selling is you! You have to first sell yourself, then customers are much more open to hearing about your product and what you have to say. But, how do you sell yourself?
9 Tips for Selling Yourself and Your Services
Treat People How You Want to be Treated: Realize and remember that people are just like you with the same feelings, emotions, needs and desires, so treat them like you want to be treated.
People Need What You’re Offering: People have a need or want for every product out there on the market, otherwise these products wouldn’t be selling. You just have to show people and remind them of that.
Be Yourself: Be yourself when talking to customers and potential customers and really listen to their concerns and needs; focus on them.
Be Prepared: Be ready to provide your services/products to fill in their gaps and needs. Know what you’re selling inside and out, and be able to answer any customer questions.
Don’t Make Promises You Can’t Keep: If you say you are going to do something, DO IT!! If you can’t do something or aren’t sure, don’t say you can. Remember, your reputation precedes you and that’s how you get referrals and loyalty.
Consistency is Key: Keep talking to people, keep calling, and keep visiting them. As my father (who was a very successful insurance salesperson) used to say, keep throwing mud on the wall and after a while some will stick. Once you give up, it’s over and you have lost.
Enjoy the Process: Talking to people can be very interesting, informative and educational. You can find out all kinds of things about our community and what is going on from your customers.
Don’t Settle for Being Average: Have goals and work towards them. You can always make adjustments if need be. If you don’t have a goal to work towards then you will get nowhere fast.
Visualize Success: Visualize yourself making that sale; this is very powerful. It is also powerful to visualize achieving the goal set before you and can give you the confidence you need when selling.
I wanted to contribute some things that I have learned over the years so that others can be more successful. If you have any more tips for being a successful salesperson, be sure to leave them in the comments!